FLASH« SAMEN sport »

In 1975, Samen Sports on Rue Georges Picot was one of those specialized addresses that reflected a shift in lifestyle in Beirut, where sport was no longer occasional but becoming part of everyday aspiration. It catered to a clientele preparing for the mountains, for weekends in the snow, for a more active and outward-looking way of life. At a time when skiing in Lebanon was gaining popularity, places like Samen Sports provided not just equipment, but access to a new rhythm, one that connected the city to the slopes of Faraya and beyond. It stood for quality, for readiness, and for a generation that was beginning to embrace leisure, movement, and sport as an essential part of modern living.